Personal Branding

Image of the entrepreneur, personal branding and successful portraits.

On the occasion of its 50th evening of entrepreneurial meetings, the CREG has chosen to highlight the image of the company manager.
To address this issue, the CREG called upon Didier Casagrande, creator of Studios Casagrande and Nathalie Egea, founder of her image consulting firm: EGEA consulting. Throughout the event, they gave concrete answers to the hundred or so business leaders present, in terms of advice on how to successfully complete their "Photo Portrait" and "Dress Code".

The issue was not to know if there was a link between the personal image of the entrepreneur and that of his company or his product, but to describe it. "The entrepreneur is the ambassador of his product. His personal image meets the same requirements as that of the product itself, it is a question of credibility and coherence of the marketing strategy" explains Nathalie Egea. Didier Casagrande, exposed the creative range available to create meaningful images. The image of the company director, his employees, his products or even his services can be the subject of a multitude of different solutions, adapted to the communication objective.

The evening continued with a Photo Call provided by the team of Studios Casagrande, in a good mood and a relaxed atmosphere conducive to the realization of successful portraits.